New Google Analytics
I’ve just checked out the new Google Analytics and while I haven’t really spent much time with it, I have to say that I like it. I was an easy convert, I really hated the Google Analytics GUI before. But now it seems to be more contextual, from most reports you can click on almost everything and drill further down into the data. I hated that about the old GUI, sometimes what you wanted was there, but other times it just really didn’t make any sense (to me).
I suspect the original interface was designed for a certain user (the marketer), but then when Google took over it suddenly became for everyone, and as a result the interface wasn’t quite what most people wanted. It seemed bizarre to me that it took me a ton of time and finally a help search to find who my referring sites where. But on the new interface it took me all of 10 seconds to find.
Maybe marketer’s will be writing about how they hate the new system, but I’m hoping they got that right too as I am slowly (very) but surely creeping towards being able to call myself that.
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